Primary Wave Music / BMG

My internship with Primary Wave Entertainment came at a time when the company launched a joint label services division with SONY BMG. I played an integral part in introducing the division’s debut artists, challenging me to create campaigns for clients of varied genres.  Working alongside Brightshop, the in-house digital marketing firm, and Brand Synergy Group, a joint venture with Primary Wave, allowed me to understand how the cohesion of different services collaborate to create a successful campaign.